I did some research and found a thriving community of midwestern family travel bloggers and now we're reaching out to them to host them for visits! It's really amazing-we're able to find bloggers with interests that reflect our advertisting campaigns (Back in Time features all of our historic attractions, Family Fun is geared towards families with kids, and Great Outdoors highlights all of the outdoorsy-things to do in the area). We're going to be promoting a "Family Fun Passport to Savings", and that's something I'm going to request that the blogger highlights in the posts they write about their visit here, and it will be pushed in our print advertising (Midwest Living, Missouri Life and Southern Traveler magazines, among others) as well as on our banner ads we purchase at Tripadvisor. We'll basically pay for some of the costs of the bloggers trip here, and in exchange they'll blog about their visit, touching on some features we'd like them to highlight. All of their posts have a disclaimer, and they share the content around on social media too. We'll really get some bang for our buck in terms of promoting our destination, and they are relationships that I am really looking forward to furthering.
|My town is right on the Mississippi River|
No idea why, but I always love it when blogging friends talk about their jobs. What do you do? Is it what you went to school for? Do you like it?